The Stew Review brand has been around for over a century, with a rich and colourful history behind it. And with Google releasing a new logo, I figured, what would be cooler than to explore a few choice bits of the Stew Review brand?
This first logo was a bit hard to track down, having to wade through newspapers from the 1910s. This was back when Stew Review, or “Stew’s Reviews” as it was called back then, reviewed many different motor oils for the increasingly popular “horseless carriage”. The unique take on the motor oil review business ended up being it’s downfall, with not many people wanting to know, or even understanding why they’d want to know, what the oils tasted like.
The next logo symbolises a very weird time for Stew Review, where the brand was actually under fire for copyright from Pepsi, for it’s Pepsi cola scented “hats and hat paraphernalia” review newsletter. Stew Review managed to survive the resulting lawsuit, with lawyers pointing out that cola scented objects were in the public domain, free for anyone to use.
The next logo was used for the biggest moment in Stew Review history, where the brand was adopted for a Roll magazine in 1967. Where as a lot of popular magazines at the time capitalised on the Rock and Roll trend in music, Stew Review took an unusual approach, and only focused on the Roll aspect of the genre. However, because no-one at the magazine knew what that meant, the magazine was very short lived, with only 3 issues being published.
The last logo here is from the 1990s, where word art and a radical, in-your-face attitude were the most popular ways to communicate to children, and bewilder parents everywhere. The Stew Review kids magazine focused on reviewing anything and everything, from yoyos, to what sunglasses were best for the aspiring 10 year old delinquent. The magazine met a similar fate to the 70s Roll magazine, after a controversial article on which fluro colour was best, between lime green and hot pink. The debacle ended up collapsing the fluro-coloured clothing market, with thousands of companies shut down, and countless more jobs lost in the process.